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Guides & PDFs

Free downloadable handbooks.

Practical, well-researched guides on branding, color, typography, and launching SaaS products — written for designers and founders who want to go deeper.

The Complete Brand Identity GuidePDF · 32 pages
Guide

The Complete Brand Identity Guide

A 32-page handbook covering positioning, visual identity, typography, color systems, and brand guidelines — from concept to a maintainable brand kit.

IdentityTypographyGuidelinesPDF
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Color Systems for DesignersPDF · 18 pages
Guide

Color Systems for Designers

A practical guide to building accessible, token-based color palettes — from HSL fundamentals to dark mode and contrast engineering.

ColorAccessibilityTokensPDF
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SaaS Launch ChecklistPDF · 12 pages
Guide

SaaS Launch Checklist

A 60-point checklist covering design, engineering, analytics, legal, and marketing — everything to review before a SaaS product goes live.

SaaSLaunchChecklistPDF
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Typography PlaybookPDF · 24 pages
Guide

Typography Playbook

Pairing recipes, scale calculators, and the rules for setting body text that actually gets read — with downloadable type scales.

TypographyType ScalePairingPDF
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